4 big challenges faced by small businesses in the service industry

Could you turn your challenges into competitive advantage?

Maintaining a successful business is challenging whatever your size, but here are 4 challenges unique to small businesses delivering services out in the field.

1. Hiring the right resources
Finding a workforce with both the technical experience and people skills to deliver the best customer experience can be difficult. Especially if your business is founded on a strong reputation for delivering a quality service with a high level of personal care.

If you manage a team of mobile workers the following workforce management tools could prove invaluable:

  • Real-time visibility – the ability to monitor your engineers remotely, provides greater confidence and control. By feeding information straight from the field to your front-end interface, you can keep track of how, when and to what standard your service was delivered.
  • Automated mobile workflows – once onsite, a predefined work order accessible on a mobile device guides your technicians through your processes with little room for deviation. This ensures a greater degree of service consistency.
  • Reporting – having all the data you need to analysis workforce performance at your finger tips, enables you to make informed decisions with greater speed and ease. This reduces money lost due to resource under utilisation.

2. Building a strong brand
Without the marketing spend of larger service enterprises, building a credible brand is harder for small businesses. However, there are many cost effective methods you can employ to bolster customer confidence in your business.

Leveraging word of mouth referrals to organically spread the reputation of your service company is critical. By delivering a consistent service, delivered on time and with a great customer experience, you can provide customers with the incentive to rave about your brand. For more information on achieving outstanding customers service, click here.

Another technique for elevating your professionalism is through leveraging branding assets such as branded invoices, letterheads and other business documentation. As such, branded templates are a cost effective way of adding credibility to your business whilst maintaining a level of consistency.

3. Time management

Many business owners of start-ups and small businesses find themselves simultaneously building their business whist still working on an operational level. This can lead to fatigue not to mention the need for more hours in a day.

Digitalising your backend processes, such as automation and rationalised workflows, can significantly reduce laborious admin. By eliminating paper pile ups and other back office bottlenecks, you can spend less time pushing pencils and more time planning business growth.

4. Cash flow

Ensuring you get paid on time is essential. This can lead to dependency on existing clients which restricts your ability to diversify and expand your customer base.

By streamlining your service operations, you can eradicate costly inefficiencies head-on, keeping your cost base lean. This lightens client dependency whilst enabling you to increase the number of jobs taken on per day. This opens up the opportunity to scale your customer base whilst still delivering a quality service.

What’s more, leveraging field mobility technology to speed up the payment process is also possible through faster job completion and sign off. The ability to capture customer signatures and complete invoices onsite, provide mechanisms to speed up the whole lifecycle of your service.

For more information on how you can grow your business without growing challenges, request a free demo or take a look at our performance enhancing service management software, Oneserve Lite here.